Privacy Statement

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion
of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the
processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored
in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address,
amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to
our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact

Responsible person/Data protection officer
Contact us at any time. The person responsible for data processing is:

Dr. Nils Helmke
Waldring 43 - 47
44789 Bochum

You can contact our data protection officers directly at: datenschutz@agad.de

Proactive contact of the customer by e-mail
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.


Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you.
The data processing is for the purpose of making contact.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Customer account     Orders

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a
GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your
order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent
the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract
with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service
providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every
case. The scope of data transmission is restricted to a minimum.

Advertising

Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you
have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw
your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can
unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be
removed from the distributor. Your data will be forwarded to a service provider for email marketing in the course of order processing. It will
not be forwarded to other third parties.


Managing Contacts and Sending Messages
These types of services allow the management of a database of email contacts, phone numbers or any other contact information in order to communicate
with the user. The services may also collect data about the date and time messages were read by the user, as well as when the user interacts with incoming
messages, for example by clicking on links contained therein.

Brevo Email (Sendinblue GmbH)
Brevo is a service provided by Sendinblue GmbH for managing email addresses and sending messages.

Personal data collected: Cookie; email; usage data.

Processing location: Germany, France
Privacy policy: https://www.brevo.com/legal/privacypolicy/

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.

Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical
settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each
individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved
may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this
website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser
to be recognised again after a page change.

The use of cookies or comparable technologies is carried out on the basis of Art. 25 para. 2 TTDSG.
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the
website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
personal situation.


Use of CCM19 Cookie Consentmanager

We use the CCM19 Cookie Consent Manager service from Papoo Software & Media GmbH (Auguststr. 4, 53229 Bonn, Germany) on our website.
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to
withdraw consent you have already given. The purpose of data processing is to obtain and document the necessary consent for data processing
and thus to comply with legal obligations. Cookies can be used for this purpose. The following information may be collected and transmitted to CCM19:
Date and time of the page view, information about the browser you are using and the device you are using, anonymised IP address, opt-in and opt-out data.
This data is not passed on to other third parties.


The data processing is carried out on the basis of Article 6(1)(c) GDPR to comply with a legal obligation.
More information on data protection at CCM19 can be found at: https://www.ccm19.de/datenschutzerklaerung.html

Analysis

Use of the Google Analytics
Our website uses the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
“Google”).
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website
activity and to provide other services to the website operator relating to website and internet use. In this process the following information,
inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are
using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address
transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of
the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and
stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available
at: https://policies.google.com/privacy/frameworks. Both Google and the US government authorities have access to your data. Google may
combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other
information Google has about you.
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the
European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address
be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at
https://policies.google.com/technologies/cookies?hl=de.


Use of Matomo
Our website uses the analysis tool Matomo by InnoCraft Ltd. (150 Willis St, 6011 Wellington, New Zealand; "Matomo"). The processing of
data serves to analyse this website and its visitors. For this purpose cookies may be used to facilitate recognition of your internet browser.
In this process the following information, inter alia, can be collected: IP address, information on the browser and the device you are using,
files you have clicked on or downloaded, clicks on links to third-party websites, referrer URL (website via which you accessed our website),
URL of our website, number of times you have visited the website, date of your first visit, date and time of the visit, time zone, location data.
A usage profile can be generated from this data under a pseudonym. The data collected with Matomo technologies will not be used to
identify the website user personally in future or combined with personal data on the bearer of the pseudonym without the separately issued
consent of the affected party.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.

Plug-ins

Use of Google reCAPTCHA
Our website uses the reCAPTCHA service by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google
Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual
residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is
responsible for processing your data and for compliance with applicable data protection laws. The request serves to distinguish whether the
input was made by a human or automatic machine processing. For this purpose your input will be transmitted to Google and used by them
further. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transferred to Google. This
data will be processed by Google within the EU and potentially also in the USA.

For the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual
clauses as appropriate guarantees for the protection of personal data, available at https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.

You can find more detailed information on Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html and
https://www.google.com/privacy.


Use of YouTube
Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
"YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature shows YouTube videos in an iFrame on the website. The option "advanced privacy mode" is enabled here. This prevents
YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by
YouTube. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available.
The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of
personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your
privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).

 

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves to facilitate the consistent display of fonts on our website. In order to load the fonts, a connection to Google
servers is established when the page is accessed. Among other things, your IP address and information about the browser you are using
will be processed and transmitted to Google. This data is not linked to your Google account. Your data may be transmitted to the USA. For
the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual
clauses as appropriate guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
You can find more detailed information on the data processing and data protection at https://www.google.de/intl/de/policies/ and at
https://developers.google.com/fonts/faq.

 

Use of Google Tag Manager

Type and scope of processing

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage
website tags via an interface and enables us to control the precise integration of services on our website. This allows us to flexibly integrate additional
services in order to analyse user access to our website.

Purpose and legal basis

The use of Google Tag Manager is based on your consent in accordance with Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG. We intend to transfer
personal data to third countries outside the European Economic Area, in particular the USA. The data transfer to the USA is carried out in accordance
with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. The US companies involved and/or their US subcontractors
are certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). In cases where no adequacy decision of the European Commission exists
(including US companies that are not certified under the EU-U.S. DPF), we have agreed other appropriate safeguards with the recipients of the data within the
meaning of Art. 44 et seq. GDPR have been agreed. Unless otherwise stated, these are standard contractual clauses of the EU Commission in accordance
with Implementing Decision (EU) 2021/914 of 4 June 2021. You can view a copy of these standard contractual clauses at:
https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, prior to such a third country transfer, we will obtain your consent in accordance with Art. 49 para. 1 sentence 1 lit. a. GDPR, which you give via the
consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers, there may be risks that
are unknown in detail (e.g. data processing by security authorities in the third country, the exact scope and consequences of which for you we do not know, over
which we have no influence and of which you may not become aware).

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited.
Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

Rights of persons affected and storage duration

Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with
the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have
agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction,
deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to
processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.
You can lodge a complaint with, among others, the supervisory authority responsible for us, which you may reach at the following contact
details:Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen
Postfach 20 04 44
40102 Düsseldorf
Tel.: +49 211 384240
Fax: +49 211 38424999
E-Mail: poststelle@ldi.nrw.de

Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for
reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal
claims.

last update: 29/11/2022